Most Popular beverages in 2025

As we step into 2025, the world of beverages continues to evolve, with shifting consumer preferences influenced by health trends, sustainability efforts, and technological advancements. While traditional drinks remain staples, new, innovative beverages are gaining traction. Below are some of the most popular beverages in 2025, showcasing the future of refreshment across various categories:

Table of Contents

1. Plant-Based Milks

The demand for plant-based milks like almond milk, oat milk, soy milk, cashew milk, and coconut milk has been steadily growing, and in 2025, these dairy alternatives have become mainstream. With more people turning towards vegan and lactose-free diets, plant-based milks are now widely used in coffee shops, homes, and restaurants.

Why it’s popular: Consumers are opting for dairy alternatives due to concerns about lactose intolerance, environmental sustainability, and animal welfare.
Innovations to watch: Enhanced flavors and fortified options with added nutrients like calcium, vitamin D, and omega-3s.

2. Functional Beverages

Functional beverages are designed to offer more than just refreshment—they provide health benefits. These drinks include energy drinks, gut-health tonics, immune-boosting elixirs, and brain-boosting teas.

Why it’s popular: People are becoming more health-conscious, seeking beverages that can improve overall wellness. Probiotics, adaptogens, antioxidants, and CBD are key ingredients in these drinks.
Innovations to watch: Drinks infused with probiotics for gut health, adaptogens for stress relief, and CBD-infused beverages that promote relaxation.

3. Cold Brew Coffee & Nitro Coffee

Cold brew coffee has taken over the traditional hot coffee trend, and nitro coffee (cold brew infused with nitrogen) has skyrocketed in popularity. This coffee is smoother, less acidic, and often served over ice, making it a favorite for people looking for a refreshing pick-me-up.

Why it’s popular: Cold brew is less acidic than regular coffee, making it gentler on the stomach. Nitro coffee gives a creamy, smooth texture without any added dairy.
Innovations to watch: More diverse flavors like vanilla cold brew or maple nitro coffee, and the rise of coffee cocktails blending cold brew with alcohol.

4. Sparkling Water and Flavored Waters

Sparkling water has seen a meteoric rise in popularity, with flavors like lime, berry, citrus, and herb-infused options becoming mainstream. It’s seen as a healthier, low-calorie alternative to sodas. Many are even choosing sparkling water as a mixer for cocktails.

Why it’s popular: The desire for healthier alternatives to sugary soft drinks is fueling the growth of sparkling water. It’s hydrating, refreshing, and can be more exciting than still water.
Innovations to watch: Functional sparkling waters that include added electrolytes, vitamins, or minerals.

5. Non-Alcoholic Spirits and Beverages

With a growing focus on health and wellness, the demand for non-alcoholic spirits and mocktails has surged. These beverages are designed to mimic the complexity and flavor profiles of traditional alcoholic beverages, without the alcohol content.

Why it’s popular: Consumers are embracing mindful drinking, preferring to reduce alcohol consumption or eliminate it entirely while still enjoying social experiences.
Innovations to watch: High-end, alcohol-free options, including non-alcoholic wines, spirits, and beer, as well as sophisticated mocktail recipes.

6. Kombucha and Fermented Drinks

Kombucha, a fermented tea, continues to rise in popularity thanks to its health benefits, including probiotics for gut health. Other fermented beverages, such as kvass, water kefir, and fermented sodas, are gaining traction in 2025.

Why it’s popular: Kombucha and similar drinks offer digestive health benefits, such as improving gut flora and digestion. Their natural effervescence and unique flavors also appeal to modern palates.
Innovations to watch: New flavors of kombucha (like hibiscus, turmeric, or tropical fruit blends) and enhanced fermentation processes to boost health benefits.

7. Plant-Based and Herbal Teas

Herbal teas like turmeric, ginger, chamomile, and lavender are becoming increasingly popular due to their relaxing properties and health benefits. Plant-based teas made from herbs and flowers are also on the rise, offering a variety of wellness benefits.

Why it’s popular: Teas are known for their anti-inflammatory, calming, and antioxidant properties. People are turning to them for stress relief, better sleep, and detoxification.
Innovations to watch: Blends that focus on specific health concerns, such as anti-aging or gut health, and cold-brewed herbal teas.

8. Plant-Based Protein Shakes and Smoothies

The plant-based food movement is transforming protein shakes and smoothies. With the rise of protein powders made from pea protein, hemp, and brown rice, plant-based protein drinks are becoming more accessible and popular.

Why it’s popular: These beverages cater to vegans, vegetarians, and those looking for a healthier alternative to animal-based protein.
Innovations to watch: Protein shakes that include functional ingredients like adaptogens, collagen, and digestive enzymes, as well as protein drinks with customized flavors.

9. Ready-to-Drink (RTD) Healthy Beverages

Ready-to-drink beverages, from protein shakes to cold-pressed juices, have become more health-conscious. These beverages combine convenience with nutritional value, catering to busy, health-conscious consumers.

Why it’s popular: People continue to prioritize their health and wellness, and the demand for quick, ready-to-consume drinks that still pack a nutritional punch is at an all-time high.
Innovations to watch: RTD beverages with ingredients focused on specific health needs, such as immunity-boosting drinks, anti-inflammatory blends, or hydration drinks.

10. Energy-Boosting Teas and Beverages

Teas and beverages infused with natural caffeine, matcha, or guayusa are becoming highly popular among those who prefer a healthy energy boost without relying on sugary sodas or energy drinks. These drinks offer sustained energy and focus throughout the day.

Why it’s popular: They provide a natural and cleaner alternative to the jolt and crash associated with traditional energy drinks.
Innovations to watch: Matcha-based drinks, green tea blends with added energy-boosting ingredients, and new herbal blends with natural stimulants.

11. Alcoholic Beverages with Health Benefits

2025 has also seen a rise in alcoholic beverages that include functional ingredients, such as probiotics or CBD, offering a more mindful drinking experience. Alcoholic drinks with added health benefits—like CBD-infused cocktails or low-sugar, antioxidant-rich wines—are growing in popularity.

Why it’s popular: Consumers are looking for a more balanced approach to alcohol, preferring drinks that align with wellness and moderation.
Innovations to watch: New alcoholic beverages with added adaptogens, probiotics, or low-calorie and low-sugar formulations.

12. Personalized Beverages

With advances in AI and biotechnology, personalized beverages that cater to individual tastes, health needs, and preferences are becoming a reality. Consumers can now create drinks that are custom-tailored to their unique health goals or flavor preferences.

Why it’s popular: Personalized products create a unique experience, offering individuals a drink that is specifically crafted for them.
Innovations to watch: Beverage companies using AI to recommend or create personalized drinks based on genetic profiles, preferences, and lifestyle factors.

Conclusion

As we enter 2025, beverages are becoming more diverse, functional, and health-conscious than ever before. From plant-based milks to CBD-infused drinks and personalized beverages, the options are tailored to modern lifestyles, offering not just refreshment but also wellness benefits. Whether you’re looking for an energy boost, gut health support, or just a refreshing drink with a unique twist, there’s something new and exciting for every palate in 2025.